Corporate Social Responsibility (CSR) programs are commonly
understood as a small part of a company’s strategy to demonstrate that
it acknowledges its responsibility to the society. Many CSR programs are
then applied as mere “complementary” implementations, resulting to less
optimal results.
CSR programs do not only enhance the image of a company, it also offers lasting benefits, for the people helped, the environment, and the company itself. This is the underlying reason the Putera Sampoerna Foundation (PSF) to transform itself from merely being a philanthropic organization, to be a Social Business Institution.
CSR programs do not only enhance the image of a company, it also offers lasting benefits, for the people helped, the environment, and the company itself. This is the underlying reason the Putera Sampoerna Foundation (PSF) to transform itself from merely being a philanthropic organization, to be a Social Business Institution.
Source: sampoernafoundation.org
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